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Spring 2024 Children s Preview: Publishers A-E

Spring 2024 Children s Preview: Publishers A-E
publishersweekly.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from publishersweekly.com Daily Mail and Mail on Sunday newspapers.

A Georgian home in Limerick brought beautifully back to life

This exquisite, historic house has been given a modern twist by new owners Jen and Shane – and is more than ready for Christmas! Words: Ciara Elliott | Photography: .

Spring 2022 Children s Announcements: Publishers M-Q

Spring 2022 Children s Announcements: Publishers M-Q
publishersweekly.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from publishersweekly.com Daily Mail and Mail on Sunday newspapers.

Le Chocolat des Français campaign | Communication Arts

Le Chocolat des Français campaign TBWA\Paris’s cheeky campaign for Le Chocolat des Français invites people to only keep the best of France through these gourmet chocolate bars. Responses by David Philip, copywriter and Olivier Mularski, art director, TBWA\Paris Background: For Le Chocolat des Français’s new ad and packaging campaign “Keep the Best in France,” we targeted people who love France, both people who live in France and tourists, and people who love art. The high-quality illustrations are the first things that hook and catch our audience’s attention. Reasoning: Self-humor is the best kind of humor because it allows you to say things that everybody agrees on, but nobody dares to say out loud. It creates a refreshing relationship and a strong connection with the audience. This self-humor makes up the base for our strategy: making fun of France to invite people to only keep the best of this country, which includes Le Chocolat des Français bars and the positive

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