Path of Life Makes Moves to Expand Beyond the Frozen Aisle
The Live Simple brand announces partnerships with Artisan Row and Brisan Group
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NAPERVILLE, Ill., Dec. 10, 2020 /PRNewswire/
Path of Life, makers of frozen quinoa, rice and veggie blends is ready to go beyond the frozen side category. In order to create innovative new product lines, the Live Simple brand today announced their preferred partnerships with two product development firms –
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The primary role of these partnerships will be to provide Path of Life with research and insights into the frozen category in order to identify new line extensions and key white space opportunities that are ready for disruption, all while still holding true to the Live Simple brand promises.