In the 90s, choices for clothes came from local shops. Now, AI in fashion changes how we shop. Online stores are now increasingly using smart AI to help find clothes just the way shoppers wanted. The use of generative AI for e-tailers, like Myntra, may also help to boost sales and McKinsey expects this tech s blue-eyed kid to accelerate business for e-fashion stores.
They have made a modification, however, and no longer identify the human authors of the translated pieces, in the hopes that this may attract new readers.