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Legendary Latin Artist Ozuna Levels Up with XSET Partnership
Latin phenom and one of the world's most successful musicians enters into massive partnership with the revolutionary gaming and lifestyle organization
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MIAMI, April 7, 2021 /PRNewswire/ --
XSET, the world's fastest growing lifestyle gaming organization, and multi-award-winning Puerto Rican singer/songwriter Ozuna announced today a groundbreaking and wide-ranging new partnership, which includes making Ozuna a managing partner in XSET, becoming the first Latin artist esports team owner.
Since his breakthrough in 2016, Ozuna is one of Latin music's most iconic and listened-to artists worldwide. In his short career, he has received numerous accolades and recognitions, including winning the 2020 BMI Latin Award for Contemporary Song of the Year with "Taki Taki" and then again just this year, winning BMI's Contemporary Latin Songwriter, for the second time. He has developed a devoted global following of over 43 million fans across social media worldwide, and has collaborated with some of the biggest names in Urbano music, like Daddy Yankee and Nicky Jam, as well as such globally acclaimed megastars as DJ Snake, Cardi B, Selena Gomez, Post Malone, Jennifer Lopez, Snoop Dogg, Tyga, and Sia, among many others. Ozuna has appeared in major films, including the recently released "Tom & Jerry," and will be seen in the upcoming F9 ("Fast and Furious 9"). Not only did Ozuna's musical talent and film work attract XSET, his natural entrepreneurial instinct, vibrant creativity, and sweeping vision for international gaming lifestyle was a major factor in cementing this partnership.