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The 2009 James Cameron production "Avatar" has regained its title as the highest-grossing film of all time thanks to a weekend release in China that pumped an additional $12.3 million into its box office coffers.
Still Filling Theaters: "Avatar" opened in December 2009 and grossed $2.78 billion by the end of its theatrical release, breaking the $2.19-billion box office record held by "Titanic." The 2019 "Avengers: Endgame" broke the "Avatar" record with a $2.798 billion worldwide gross.
This weekend, "Avatar" was re-released exclusively in China.
"Avatar" was among a short list of popular blockbusters sought by China's Film Bureau to encourage moviegoers to return to the nation's cinemas in the aftermath of the COVID-19 pandemic, according to The Hollywood Reporter. The film took in $12.3 million, thus upping its box office total to $2.8 billion and dethroning "Avengers: Endgame."
ChinaHollywoodCaliforniaUnited-statesJames-cameronMarvel-studiosWalt-disney-coChina-film-bureauFilling-theatersFilm-bureauNa-vi-nationCentury-fox"Avatar" first became the top-selling global release of all time in 2010 when it usurped Cameron's "Titanic." In 2019, "Avengers: Endgame" won the title with a $2.797 billion box office haul.
As of Saturday, "Avatar's" box office gross surpassed $2.802 billion, allowing it to earn back its crown.
"These two titans of cinema have been dueling on box-office Mt. Olympus for years," said Paul Dergarabedian, senior media analyst at Comscore. "As 'Avatar' once again takes the crown, the importance of the big screen experience both in terms of its cultural impact and of course its massive revenue generating power is brought into sharper focus."
ChinaFloridaUnited-statesChinesePaul-dergarabedianAnthony-russoJames-cameronJon-landauParamount-picturesDisneyChina-film-bureauComscoreMarvel Congratulates James Cameron As AVATAR Reclaims Box Office Crown From AVENGERS: ENDGAME
James Cameron's
Avengers: Endgame, and Marvel Studios has taken to Twitter to congratulate the iconic filmmaker...
RorMachine |
3/13/2021
Avatar is once again the highest-grossing movie of all time after knocking Marvel's
Avengers: Endgame off the top spot.
James Cameron's 2009 film returned to Chinese theaters on Friday for a full-scale nationwide release in both Imax 3D and ordinary 3D, and has already earned in enough to restore its crown as the top-grossing global blockbuster (not adjusted for inflation), pushing Marvel's Infinity Saga finale back into second place in the process.
ChinaChineseGwyneth-paltrowJames-cameron-jimcameronJames-cameronMarvel-studiosTwitterDisneyBox-office-crown-fromChina-film-bureauInfinity-sagaFilm-bureauAvatar Getting Surprise Theatrical Re-Release In China
James Cameron's blockbuster sci-fi film
Avataris returning to theaters but only in China. Without warning, the film will begin screening in Chinese theaters on Friday. Sources tell
The Hollywood Reporter that China's Film Bureau approved the surprise release, which will see the technologically groundbreaking film screening in IMAX 3D and standard 3D. If Chinese audiences are eager enough, they could put
Avatar back into the top spot on the box office all-time list. The film was once the highest-grossing film ever, earning $2.790 billion when 20th Century Fox released it in 2009. A decade later,
ChinaHollywoodCaliforniaUnited-statesChineseAmericaJames-cameronWarner-brosMarvel-studiosWalt-disney-company-mickey-mouseDisneyChina-film-bureau