BANGKOK (The Nation/Asia News Network): The Cabinet on Tuesday (Oct 19) decided to team up with the Chinese government to promote the Thai film industry in order to boost trade, investment and tourism in the country.
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The 2009 James Cameron production Avatar has regained its title as the highest-grossing film of all time thanks to a weekend release in China that pumped an additional $12.3 million into its box office coffers.
Still Filling Theaters: Avatar opened in December 2009 and grossed $2.78 billion by the end of its theatrical release, breaking the $2.19-billion box office record held by Titanic. The 2019 Avengers: Endgame broke the Avatar record with a $2.798 billion worldwide gross.
This weekend, Avatar was re-released exclusively in China. Avatar was among a short list of popular blockbusters sought by China s Film Bureau to encourage moviegoers to return to the nation s cinemas in the aftermath of the COVID-19 pandemic, according to The Hollywood Reporter. The film took in $12.3 million, thus upping its box office total to $2.8 billion and dethroning Avengers: Endgame.
Avatar first became the top-selling global release of all time in 2010 when it usurped Cameron s Titanic. In 2019, Avengers: Endgame won the title with a $2.797 billion box office haul.
As of Saturday, Avatar s box office gross surpassed $2.802 billion, allowing it to earn back its crown. These two titans of cinema have been dueling on box-office Mt. Olympus for years, said Paul Dergarabedian, senior media analyst at Comscore. As Avatar once again takes the crown, the importance of the big screen experience both in terms of its cultural impact and of course its massive revenue generating power is brought into sharper focus.
Marvel Congratulates James Cameron As AVATAR Reclaims Box Office Crown From AVENGERS: ENDGAME
James Cameron s
Avengers: Endgame, and Marvel Studios has taken to Twitter to congratulate the iconic filmmaker.
RorMachine |
3/13/2021
Avatar is once again the highest-grossing movie of all time after knocking Marvel s
Avengers: Endgame off the top spot.
James Cameron s 2009 film returned to Chinese theaters on Friday for a full-scale nationwide release in both Imax 3D and ordinary 3D, and has already earned in enough to restore its crown as the top-grossing global blockbuster (not adjusted for inflation), pushing Marvel s Infinity Saga finale back into second place in the process.