“To make our communications more effective, we need to shift our thinking from ‘What information do I need to convey?’ to ‘What questions do I want my audience to ask?’” ? Chip Heath, professor at Stanford Graduate School of Business If you could name what you are seeking most
As the Israelites approach the Holy Land, Moses tries to whet their appetite for the new locale, highlighting the sweet foods that grow there, compared to the bitter ones from Egypt. How do you get people ready for a big change?