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Dive Brief: General Mills Pillsbury brand is debuting a line of Soft Baked Cookies, marking its first product for the ready-to-eat cookie space in its more than 150-year history. The cookies are made with a blend of butter and shortening, which gives them a soft texture, the company said. They will be available in four varieties Chocolate Chip, Confetti, Sugar with Drizzled Icing and Peanut Butter with Chocolatey Drizzle in packages of 18 cookies. The Pillsbury Soft Baked Cookies are launching in Walmart stores this month, and will roll out to other retailers nationwide in April. Pillsbury, better known for its refrigerated bake-and-eat cookie, crescent and biscuit doughs, has expanded its reach into the snacks segment and different eating occasions as consumers seek out comforting, indulgent sweets and reconnect with baking.

Jeff caswellJeff harmeningFerrero keeblerMill snacks divisionConsumer brands associationMinneapolis star tribuneDive briefMill pillsburySoft baked cookiesChocolate chipDrizzled icingPeanut butterChocolatey drizzlePillsbury soft baked cookiesGeneral millsSnack cakes