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Hi, everyone. Im jj ramberg. Welcome to your business, the show dedicated to helping your growing business. Some have called equity crowd funding revolutionary for many startups and Midsize Companies looking to raise capital. In 2015, a new set of s. E. C. Guidelines injected even more popularity into this investing model. The founders behind the apparel brand dstld were some of the First Business owners to take a stand and ride down this avenue when they needed some cash. Now with their journey in the rearview mirror, they recently gave me their take on the experience and how they bravely navigated through the unexpected bumps in the road. It was a game changer. As part of the 2012 jobs act, suddenly companies were able to offer equity to the general public, not just accredited investors. And the l. A. Based fashion brand dstld jumped at the chance. Three, two yeah woo when we first met the dstld cofounders, they were venturing into unchartered territory. There were a lot of unknowns.

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