Packaging Substrate / Materials: Plastic, Cardboard Bristol-based branding and interiors agency Phoenix Wharf, part of Istoria Group, has created a new brand identity, product architecture and packaging designs for the SuperSafe™ product range, which offers customers a personal and professional range of next-level safety and cleanliness products. SuperSafe™ is owned by The Vital Group, with whom Istoria Group has worked since 2018 on sister brand Vital Baby. Phoenix Wharf designed a pop-up shop for this baby products innovator in John Lewis in Oxford Street, for example, whilst Ignition, Istoria Group’s Queen’s Award-winning exhibitions company, has designed Vital Baby trade show stands across Europe.