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Apple quietly promoted an excellent iPhone feature I never knew existed

It's like Find My Phone, but a little different. And exceptionally useful. Could it persuade someone to buy an iPhone 15?

Chris-matyszczyk
Precision-finding
Star-wars

Latest iPad launch was marred by one big mistake. Here's how Apple can fix it

Latest iPad launch was marred by one big mistake. Here's how Apple can fix it
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Hugh-grant
Katie-deighton
Jada-jones
Chris-matyszczyk
Steve-jobs
Youtube
Silicon-valley
Wall-street-journal
Macbook-air
Pad-pro

Apple keeps insisting your iPhone doesn't need a case. Is anyone listening?

Once again, Apple demonstrates how 'dependably durable' its iPhones are. Yet we keep buying phone cases. Is this a case of marketing gone wrong?

Chris-matyszczyk
Taylor-swift-inspired

You're holding your iPhone - and AirPods - all wrong. Try this

This, apparently, is the truly fashionable way to carry your mobile gear. Frivolous or functional? Perhaps it's in the eyes of the beholder.

Chris-matyszczyk
Steve-jobs
Chenin-blanc

Apple desperately wants me to replace my iPhone, so I put the idea to the test

How persuasive is Apple's new attempt to make users of older iPhones upgrade to iPhone 15? I tried to find out.

Chris-matyszczyk
Because-apple
Dynamic-island
Ceramic-shield

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