here s dr ee s true s report. reporter: they created what they call a database of truth. the ability to collect shopping records, social media connections and voting records to create individual profiles on almost every voter in the united states. and according to chris vickry, used that information to influence voters in a way never seen before. kind of like being able to whisper in somebody s ear any message you want and nobody else is going to find out about it. think of all the things you can do with that ability. reporter: he s director at data risk security firm. it was slue hthrough his sleuth that he came upon this work product, used in targeting voters for the ted cruz pac, for texas governor greg abbott, a super pac for john bolton, along with several different campaigns supporting the uk s brexit referendum. ted cruz s actual personal
from facebook over the possible misuse of personal facebook data. it says it has done nothing wrong, but drew griffin says the little known firm appears to be at the center of a new type of campaigning weaponizing target messaging. here s drew s report. reporter: they created what they call a database of truth. the ability to collect shopping records, social media connections and voting records to create individual profiles on almost every voter in the united states. and according to chris vickry, used that information to influence voters in a way never seen before. kind of like being able to whisper in somebody s ear any message you want and nobody else is going to find out about it. think of all the things you can do with that ability. reporter: he s director at data risk security firm. it was through his sleuthing