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Wine Victoria connects wine lovers to the best of their backyard via Taboo

Wine Victoria connects wine lovers to the best of their backyard via Taboo May 4, 2021 10:17 The first creative work by Taboo for the state-wide industry body, Wine Victoria, helps consumers find the perfect wine for any occasion. The announcement: Following a competitive pitch in 2020, Wine Victoria has launched Behind the Vines, an integrated campaign and digital platform via TABOO, to support the local wine industry after a devastating year. In an effort to support the Victorian wine sector, Behind the Vines, a digitally-driven campaign has launched to provide a definitive destination for consumers to discover, connect and buy the very best of Victorian wines, direct from over 700 Victorian wineries.

Wine Victoria connects wine lovers to the best of their backyard with Behind the Vines via Taboo

May 3 2021, 3:17 pm | BY Ricki Green | No Comments Following a competitive pitch in 2020, Wine Victoria has launched Behind the Vines, an integrated campaign and digital platform via TABOO, to support the local wine industry after a devastating year.   In an effort to support the Victorian wine sector, Behind the Vines, a digitally-driven campaign has launched to provide a definitive destination for consumers to discover, connect and buy the very best of Victorian wines, direct from over 700 Victorian wineries. The hero of the campaign is a digital directory that customises recommendations for consumers based on preferences of flavour, style and winery practices, to help drinkers discover new wineries.

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