Creative 17 Add to collection
Psychological study from adam&eveDDB and PRETTYBIRD director Margot Bowman follows a girl caught unprepared for her period at school
A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action.
The proposed dictionary definition of period poverty , as shown in the film, is a lack of safe access to period products due to financial or social constraints. Period poverty affects 1 in 10 in the UK and surged in 2020 during the COVID pandemic. In fact, a survey by the charity Plan International UK showed that as many as one third of 14 to 21s in the UK struggled to access or afford period products during lockdown.
Times Staff Report
A Missouri man is awaiting extradition to Etowah County after being arrested on first-degree theft of property charges linked to alleged Facebook fraud, according to a news release from Sheriff Jonathan Horton.
Daniel Christian Sewell, 44, of Columbia, Missouri, is accused of using a phishing site on Facebook to steal $3,400 from an Etowah County resident.
According to the release, he is being investigated in several other states for the same crimes that all have the same dollar values. Investigators from Callaway County, Missouri, have cases pending on Sewell and aided in his arrest.
McCain & Family Fund The little moments by Adam & Eve/DDB
McCain is driving awareness for childhood disability charity Family Fund with a campaign celebrating the little moments that make life enjoyable.
Sign in to continue
Free email bulletins