WNY Holdings’ Christopher Lee Discusses the Difference Between Social Media Marketing (SMM) vs. Social Media Optimization (SMO) By Pablo Luna / Sunday, 20 Dec 2020 11:31AM
Two digital marketing strategies that mainly target social media networks include social media marketing (SMM) and social media optimization (SMO). Studies prove that more than three billion people are active on social media channels. Both SMM and SMO enable businesses to access the powerful impact of this online promotional platform.
Christopher Lee, WNY Holdings LLC Marketing Manager, helps clients track and understand how their digital marketing efforts help their businesses thrive. Lee also assists clients with all their digital marketing needs, from content marketing, web, and graphic design, media creation, SEO, all the way to Facebook advertising. Being familiar with both SMM and SMO, Lee breaks down the differences between the two.