Chronometric Precision News Today

Discover Assouline's 'The Impossible Collection,' a lavish tribute to Rolex's iconic timepieces. Over 200 illustrations in a handcrafted volume.

The consistent demand for Rolex watches is due in no small part to its unmatched reputation for quality and timeless design.

During my years in primary school in the early 1960s, one of my dreams was to own a branded wristwatch.

The Rolex name is synonymous with luxury. But how did this watch company become one of the most famous brands in the world? HowStuffWorks explains.