Primark's first store, which is still in operation, was opened in 1969 on Mary Street in Dublin under the brand Penneys, hence the name contrast in Ireland compared to the rest of the world. Today Primark owns over 370 stores across 12 countries, including in America.
All of Ireland rushing to the Penneys website this morning pic.twitter.com/SnWwR5l1eX
— Kathryn (@whatkathryn) May 7, 2021
Penneys is seen as an institution in Ireland and when they opened their doors after the first Irish lockdown in the summer of 2020, hundreds of people queued to get into the stores.
The clever marketing tactic by the company created a frenzy online, with the virtual queuing system seeing such a volume of traffic that shoppers are waiting more than five hours to book an appointment.