Throughout 2020, most companies experienced major fluctuations in demand across all industries.
As the first lockdown began, there was a sharp rise in the demand for safety equipment, household essentials and homeware.
Many retailers who relied on Amazon for supply also found themselves in bother last year
Almost a quarter of British retailers reported severe disruption to their supply of goods, with only 7 per cent of retailers having the flexibility to switch their suppliers.
“Many retailers who relied on Amazon for supply also found themselves in bother last year, when the marketplace decided to halt shipments of all goods other than PPE and essential equipment. Therein lies the challenge for retailers who don’t have full control over their supply chain,” Bollard said.
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Published 4 months ago
Global eCommerce platform provider Kooomo outlines its predictions for the year ahead
Following a year like no other that saw eCommerce hurled five years ahead of its time, 2021 is set to see emerging eCommerce trends that will centre around preparing for the unpredictable, says global eCommerce platform provider Kooomo,
“If 2020 has taught us anything, it’s that nothing is out of the realm of possibility as far as the future goes,” says Ciaran Bollard, CEO of Kooomo. “Bricks and mortar retailers were forced to place digital transformation at the top of their agendas and online retailers have had to respond to the immediate, and unprecedented changes to consumer behaviour at the hands of COVID-19.”