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Virtue, the creative agency powered by VICE, has appointed award winning creative Hayden Scott as Senior Creative Director for India following client growth.
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Aaron Pearce (left) becomes MD of AMEA, and Sunny Hermano becomes head of business development AMEA
Virtue, the creative agency that sits under media company Vice, is combining its Asia Pacific, Middle East and Africa regions under one leadership team, believing the two distinct regions have many similarities from cultural and business perspectives.
With this integration the agency’s Dubai, Abu Dhabi, Singapore, Tokyo, Shanghai, Seoul, Busan, Jakarta, Bangalore and Mumbai teams will fall under one AMEA leadership team comprised of current and new staff from across the two regions.
The merging of the two distinct regions follows the agency s decision to bring together North America and Latin America under one leadership team. Virtue s global president Rob Newlan believes that bringing teams together under an expanded region will lead to more culturally rich work for brands.