One of the best litmus tests for the long-term success of a company is how well it deals with a downturn. Get it right, and the business emerges stronger. Get it wrong, and any existing problems just get worse.
It’s a stock market rule of thumb that big acquisitions tend to destroy shareholder value. Spin-offs, on the other hand, have the reassuring habit of being more likely to create it.
A successful long-term investing strategy has been to buy and hold the shares of dominant, growing companies. These are rare beasts that can meet their customers’ needs better than anyone else and keep it that way.
Last year, the world’s second-largest beer company, Heineken, celebrated its 150th anniversary. But festivities fell flat for shareholders in the company that founder Freddy Heineken described as selling not beer but good times – or “gezelligheid” in Dutch.
How to create your own Great British Isa yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.
Elf Beauty has emerged as one of America’s most sensational consumer brands of the past decade. The cosmetics group is achieving incredible growth, is very profitable and looks capable of delivering plenty more of the same.