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following a multi-agency pitch that took place with eight service providers over a four-month period. The selection criteria included capability, pricing and B-BBEE status. iProspect Africa will handle the entire scope of digital duties – from paid performance media including all display, video, search and social media to influencer marketing for the brand. “I am absolutely thrilled over our MultiChoice win. Not only do they represent household names that many of us have grown up alongside; but the entertainment industry is undergoing radical transformation – making this an exciting and competitive piece of business to have within the dentsu stable,” said Clare Trafankowska-Neal, managing director at iProspect South Africa, in a press release.

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