Page 3 - Clean Creative News Today

A year on from COP26, adland still isnt moving fast enough

FTI Consulting 2015 slides tout “discrediting” science, “debunking” documentaries, and hype its fracking industry project Energy In Depth

On the heels of congressional Democrats calling the heads of fossil fuel companies and industry lobbying groups to testify about their role in spreading climate disinformation, campaigners published a report Tuesday exposing the contributions of major advertising and public relations firms.

US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough

Image courtesy of Markus Spiske/Unsplash Some of the biggest contributors to global warming—if indirect ones—are the public relations firms and ad agencies in the pay of Big Oil and Big Auto. These companies not only market and promote products that consume vast amounts of fossil fuel, they also sometimes promote climate misinformation spread by fossil fuel companies. But there is now the glimmering of a rebellion within the ranks. Tensions are heating up between the young “creatives”...

PR Firms Are Being Shamed For Helping Fossil Fuel Companies Green Their Image Marketing and advertising companies create slick campaigns to make the oil and gas industry look cleaner. Until they choose not to. As public pressure mounts to tackle climate change, the oil and gas industry has doubled down on its decadeslong effort to position natural gas as part of the solution. But with people increasingly aware of the downsides of natural gas — methane emissions that counteract much of its ca...