Page 2 - Clean Creatives News Today

Articles written by Brian Griffin

Chief strategy officer, Avian Media

Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.

In light of the recent global COP28 agreement to transition away from fossil fuels and ASCI’s directives to curb greenwashing in the Indian communications space, Campaign India attempts to understand where Indian agencies stand on the matter, and the stance adopted by them when it comes to working with such clients

In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?

B Corp designations are meant to signal companies are socially and environmentally conscious. Yet experts and other businesses alike say the certification process needs a closer look.

Allison lands Fossil Fuel Non-Proliferation Treaty Initiative,

Last September Havas won the Shell global media account and shortly thereafter a watchdog group called Clean Creatives coordinated a demand by 26 advertising…

Over 50 Canadian advertisers and PR agencies have joined a 900-strong global group that has pledged not to work for the fossil fuel industry.

The Bolloré family’s business empire — which includes Havas, one of the world’s biggest ad agencies — has longtime ties to the fossil fuel industry.