Page 9 - Clean Creatives News Today

Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.

Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people. Young online celebrities best known for posting about video games, their dogs or their holidays...

PARIS: Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.

Young online celebrities best known for posting about video games, their dogs, or their holidays to millions of followers are also dropping in unexpected plugs for gasoline stations, fuel rewards, and club cards.

Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.- Seeking 'social capital' - Analysts say companies are targeting young people on social media to shore up their oil and gas-based business even as countries seek cleaner alternatives to limit global warming, which is caused overwhelmingly by burning fossil fuels.

Influencers promote oil companies on social media, sparking climate-conscious concerns. Young stars share gas station plugs, raising questions about ethics

Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.

Oil companies leveraging influencers to endorse gas stations, face climate backlash and potential reputation damage.

After an ad that took a swipe at influencers working with big oil was banned by LinkedIn, creative network Glimpse is back with the next phase of its campaign urging social media stars to steer clear of fossil fuels.

A group of advertising agencies has called for B Lab to spell out its position on whether agencies should work for fossil fuel clients if they are to retain their ‘B Corp-certified’ status.