THE Venn diagram overlap of Wrexham AFC supporters, a premium Portland gin, and Hollywood might seem vanishingly small. But that intersection is soon to be made real by the power of Ryan Reynolds. In a story that sounds like the product of a fever dream, these three items have collided in real life. And how.
Back in 2018, the
Deadpool star took a stake in the US spirit brand Aviation American Gin. In August 2020, Aviation parent Davos Brands was sold to Diageo for $610m $335m was paid upfront with the remainder to be transferred, performance-pending. Reynolds agreed to stay on per the terms of the ‘earn-out’.
The Low & No Masters 2021 results 7th January, 2021 by Melita Kiely
This article is over multiple pages: 1 2
The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters.
How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for several years, a growing market spearheaded by Seedlip.
Top 10 food and drink trends for 2021 6th January, 2021 by Lucy Shaw
With the coronavirus pandemic having shaped many of the food and drink trends that emerged last year, we bring you our top 10 trend predictions for 2021.
British backed hard seltzers
The hard seltzer category exploded in the UK last year and we predict that the spiked seltzer trend will gather momentum in 2021. While the category continues to be lead by US brands like White Claw and Truly, a slew of British-backed brands emerged on the scene last year, in a trend set to mushroom in 2021. Among the UK-based new players are Bodega Bay, the brainchild of former Asahi UK strategist Charlie Markland, and DRTY Hard Seltzer, founded by entrepreneur Matija Pisk, who got the idea for the brand, which is targeted at sugar shunning calorie counters, during a trip to the US in
Zero-ABV sector must leverage at-home experiences 18th December, 2020 by Nicola Carruthers
Diageo-backed Distill Ventures said the non-alcoholic drinks sector must focus on creating ‘relevant’ connections and at-home experiences to tap into e-commerce sales opportunities.
The category is starting to see Tequila, rum and whiskey alternatives, including Ritual Zero Proof
Following a year of research, Distill Ventures has highlighted key data to show the growth of the non-alcoholic drinks sector. The company said despite the pandemic and the closure of the on-trade, interest in the zero-ABV drinks category continues to grow.
According to Nielsen 2020 data cited by Distill Ventures, the no- and low-sector has grown by 506% since 2015. In the UK alone, sales of non-alcoholic ‘spirits’ grew by 30% in 2019.