A New Zealand advertising creative is behind one of this year’s biggest Super Bowl ads. He outlines some of the secrets of the $11.3m spot. Shayne Currie.
When Russia attacked Ukraine a huge humanitarian crisis followed, and so did the collapse of the Russian currency, the ruble. As the currency hit nearly zero – in part because of sanctions that banned any trade of rubles – a secret stash was smuggled out of Russia from St. Petersburg and delivered t