Kantar reveals the most creatively effective digital & TV ads in Southeast Asia
Creative and effective ads generate more than four times as much profit Advertising trends: simplicity, escapism, vibrancy and empathy prevail to engage viewers SINGAPORE, May 10, 2023 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company, today reveals the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognising the most impactful ads of last year. Throughout 2022, Kantar's creative testing solutions were used to evaluate a thousand dig...
Republic Of Juliano Piccoli Katie Mcclintock Traveloka Creative Lab Effectiveness Awards Southeast Asia
Source: philippinetimes.com