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Helping Brands Leverage The Social Media Path To Purchase

The convergence of content and commerce, thanks to an evolving range of shoppable, dynamic platforms and formats, is a growing trend brands should keep pace with to stay ahead of the competition. This convergence is playing out through a media mix that enables content to play a pivotal role in driving commerce due to an increase in shoppable assets and a shorter, but wider, path to purchase.
Ksenia Barton Audrey Madden Norman Rosenberg Alicia Jitaru United Kingdom Boots Media Group

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