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Innersense Organic Beauty Announces Partnership with Climate Neutral, Pursues Brand Certification
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CONCORD, Calif., April 20, 2021 /PRNewswire/ Award-winning clean beauty brand Innersense Organic Beauty is proud to announce its partnership with
Climate Neutral, an independent non-profit organization which helps companies measure their carbon footprint, offset it by purchasing quality carbon credits, and reduce emissions. The company joins over 300 brands leading the way to a zero-carbon future.
In 2020, the brand announced it is transitioning the majority of its clean hair care product line to Post Consumer Resin (PCR). This new partnership and future Climate Neutral Certification are next steps to achieve their commitment in becoming carbon neutral by July. The Climate Neutral label indicates that a brand is committed to taking immediate steps on climate action and helps consumers choose brands with net zero carbon emis
Take a peek around any trade show that caters to apparel, housewares, really any consumer product under the sun, and you’ll probably notice that a good many of those companies boast how eco-friendly they are.
Their T-shirts are made with 100% recycled cotton and the production process uses X% less water than others. Their drinkware products are made from recycled single-use bottles salvaged from the Chesapeake Bay.
It all sounds great, because it is. And many consumers feel better when we know we’re buying a product from an ethical company. But it’s not always easy to verify that a company’s environmental promises are anything beyond surface-level.