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Transcripts for CNN Your Money 20130728 19:56:00

billion-dollar clothing empire all without spending a dime on conventional advertising and all by selling something you re not going to see. simple answer is through word of mouth. every man out there who lives with a woman knows exactly what spanxx are. they suck you in. give you a desired shape. very simple idea but the woman who came up with the idea went from selling fax machines door to door to a billion dollars under ten years. take a listen. is a va blakely admits she s not your typical ceo. she s never taken a business course or any experience in her field. but she s a grade a student coming to not taking no for an answer. i got laughed at the whole way. i learned that you had to keep going. blakely is the world s youngest self made female billionaire thanks to spanx. tight-fitting shapewear for

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