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How UK brands are reformulating to avoid the HFSS ad ban

How UK brands are reformulating to avoid the HFSS ad ban UK food brands are currently digesting planned government legislation coming next year which will prevent marketing and advertising of HFSS being shown on TV (pre-9pm) and online from 2022 and limit where these products can be placed in bricks and mortar stores. But the proposals are vague, and the government is yet to fully explain how it will define which foods, ingredients and formats will come under the sco...
United Kingdom Chris Silcock John Mcmanus Rushina Shah Ashwin Ahuja Carl Carter

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Kellogg's pledges to slash salt and sugar in children's cereals by end of 2022 | Wilts and Gloucestershire Standard

Food giant Kellogg’s has pledged to cut sugar in its children’s cereals by 10% and salt by 20% as part of a decade-long plan to make its products healthier. The move will lead to all of its children’s cereals no longer being high in fat, salt and sugar (HFSS) by the end of 2022. It also plans to reduce the sugar in its Krave cereal, which it categorises as a product for young adults rather than children, by an average of 11% across the different flavours. A reduction in salt in Special K ...
United Kingdom Chris Silcock Barbara Crowther Children Food Campaign Coco Pops Corn Flakes

Kellogg's pledges to slash salt and sugar in children's cereals by end of 2022 | Harwich and Manningtree Standard

Food giant Kellogg’s has pledged to cut sugar in its children’s cereals by 10% and salt by 20% as part of a decade-long plan to make its products healthier. The move will lead to all of its children’s cereals no longer being high in fat, salt and sugar (HFSS) by the end of 2022. It also plans to reduce the sugar in its Krave cereal, which it categorises as a product for young adults rather than children, by an average of 11% across the different flavours. A reduction in salt in Special K ...
United Kingdom Chris Silcock Barbara Crowther Children Food Campaign Coco Pops Corn Flakes

Kellogg's pledges to slash salt and sugar in children's cereals by end of 2022 | Dumbarton and Vale of Leven Reporter

Food giant Kellogg’s has pledged to cut sugar in its children’s cereals by 10% and salt by 20% as part of a decade-long plan to make its products healthier. The move will lead to all of its children’s cereals no longer being high in fat, salt and sugar (HFSS) by the end of 2022. It also plans to reduce the sugar in its Krave cereal, which it categorises as a product for young adults rather than children, by an average of 11% across the different flavours. A reduction in salt in Special K ...
United Kingdom Chris Silcock Barbara Crowther Children Food Campaign Coco Pops Corn Flakes

Kellogg's pledges to slash salt and sugar in children's cereals by end of 2022 | East London and West Essex Guardian Series

Food giant Kellogg’s has pledged to cut sugar in its children’s cereals by 10% and salt by 20% as part of a decade-long plan to make its products healthier. The move will lead to all of its children’s cereals no longer being high in fat, salt and sugar (HFSS) by the end of 2022. It also plans to reduce the sugar in its Krave cereal, which it categorises as a product for young adults rather than children, by an average of 11% across the different flavours. A reduction in salt in Special K ...
United Kingdom Chris Silcock Barbara Crowther Children Food Campaign Coco Pops Corn Flakes

Kellogg's pledges to slash salt and sugar in children's cereals by end of 2022 | The Wiltshire Gazette and Herald

Food giant Kellogg’s has pledged to cut sugar in its children’s cereals by 10% and salt by 20% as part of a decade-long plan to make its products healthier. The move will lead to all of its children’s cereals no longer being high in fat, salt and sugar (HFSS) by the end of 2022. It also plans to reduce the sugar in its Krave cereal, which it categorises as a product for young adults rather than children, by an average of 11% across the different flavours. A reduction in salt in Special K ...
United Kingdom Chris Silcock Barbara Crowther Children Food Campaign Coco Pops Corn Flakes

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