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Gucci on trend
By now it’s no surprise that the likes of Chanel, Bulgari, Hermès and Dior are responsible for some of the most creative timepieces to be had, but the bigger revelation is that the trend is continuing with such strength, even attracting newcomers.
Newcomers? Well, Gucci for one, which has announced its first “high watchmaking” collection. The brand might be venerable in the true sense of the word, established by Guccio Gucci back in 1921, but its foray into timepieces has mostly bordered on the cheaper “fashion watch” market.
From left: The Gucci G-Timeless Dancing Bees version, with 22 bees that shimmer and move; Gucci Grip, vibrant in gold or sapphire casing in four transparent shades, with hardstone dials and diamonds to match; Gucci 25H, the first Gucci powered by a bespoke Kering movement, yours in steel, pavé-set, or tourbillon versions housed in gold and platinum.
Introducing the New EDM-inspired Chanel Electro Capsule Collection
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Rave on with Chanel’s electric new watches collection
Rave on with Chanel’s electric new watches collection
Chanel has infused its new watches with bold colour in an irreverent rethink of classic designs
Chanel is anticipating a bit of post-pandemic decadence with a new watch collection which zings with neon hues. Director of watchmaking, Arnaud Chastaingt, has infused collections including the J12, the Première and the Code Coco with lighting bolts of neon.
‘I wanted to create an immersive capsule collection inspired by electronic music culture,’ Chastaingt said upon introducing the models. He was inspired by the rave culture of the Nineties for watches which zing with a rainbow of bright hues. ‘The musical movement created a radical new visual universe which was a reflection of the night life and its atmosphere,’ he adds. ‘Electronic music transcended the frontiers of music and created an aesthetic culture.’ The new collection borrows these vibrant codes, juxta