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Holding true: food product claims and regulations

Holding true: food product claims and regulations 1 Arundhati Kasbekar discusses the importance of food product claims and examines some of the regulations industry must adhere to across the globe. How do consumers make an informed decision before buying a food product or a food supplement? They simply usually look for the claims mentioned on the label to confirm the nature and purpose of the product. Consequently, claims have become an important part of any food product packaging. This article explores the definition of claims and its importance in the labelling of food products. The article also sheds light on the regulatory scenario of claims and the requirements of some of the major food product markets across the globe.

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