Page 4 - Coefficient Capital News Today

With Demand for Deodorant and Antiperspirant Down, Harry’s Enters the Category The brand is counting on its connection with consumers and the rise of e-commerce to take market share Harrys reported more than $350 million in revenue last year. Harrys January 7, 2021 Much like fellow scent-enhancers mints and gum, demand for deodorant and antiperspirant declined in 2020. The need to smell good, it seems, doesn’t hold much sway in the age of social distancing, remote work and Disney+. Dont m...

AP/Mary Altaffer This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Both Harrys and Billie have had their acquisitions by larger razor makers challenged by the Federal Trade Commission this year. While not all startup and direct-to-consumer brands are likely to face the same regulatory hurdles, venture capitalists active in the space say the deals highlight how founders can consid...