IT firms’ B2B2C model comes at a premium
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The B2B2C, or business-to-business-to-consumer, model has seen a huge jump in demand after the Covid-19 outbreak disrupted operations of businesses globally.
Agencies
Mumbai | Bengaluru: Technology services firms are charging a premium for a new business model that focuses on developing solutions for the end users of their clients.
The B2B2C, or business-to-business-to-consumer, model has seen a huge jump in demand after the Covid-19 outbreak disrupted operations of businesses globally.
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Such opportunities to co-develop technology platforms for their clients end-users across various sectors is allowing technology services providers, such as
Cognizant, Aston Martin F1 team ink pact
January 18, 2021
× Cognizant Technology Solutions’ multi-year partnership with Formula One team Aston Martin, signed last week, will be the US-based IT company’s most high-profile association in sports. As title partner of Aston Martin Cognizant Formula One, Cognizant will act as digital transformation partner.
“Fundamentally, we are transforming the Cognizant brand and creating opportunities to engage with clients in different forums. Formula One is an important part of that equation,” Rajesh Nambiar, Chairman and Managing Director India, Cognizant, said on choosing Formula One over other sports.
‘Beyond logos’
“The Aston Martin Cognizant Formula One Team was the right partner for us, given one of our strategic priorities for 2021 is increasing global brand awareness,” he told