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Leclerc lance son cola made in France à 42 centimes le litre
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Coca-Cola East and Central Africa Franchise Vice President, Debra Mallowah, has called upon MSMEs to focus on building a strong and consistent brand for their businesses amid the current tough economic times.
Mallowah was speaking during a mentorship session for MSME’s on COVID-19 recovery and resilience organized by the Kenya Private Sector Alliance (KEPSA) and Mastercard Foundation.
A survey conducted in April 2020 indicated that about 27% of MSMEs had already been forced to stop their operations, while another 44% required working capital financing to survive.
“The past one year has been tough for most MSMEs and a significant number have even gone out of business due to cash flow challenges and poor sales. My message to you is not to let failure define who you are but to let failure teach you. Position yourself as a powerful brand, be consistent and treat every day as a beginning of new possibilities,” added Mallowah.
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Coca-Cola East and Central Africa Vice President, Debra Mallowah and Monali Shah – Africa Head, Integrated Marketing Experiences have been recognized by Leading Ladies Africa. The two are among 50 African corporate female leaders recognized for leading global organizations in defining growth and business opportunities, as well as achieving significant growth in their careers.
Leading Ladies Africa is a women-centered non-profit organization launched with the aim of driving leadership for African women, promoting women’s rights in Africa, developing, and equipping African women with leadership skills.
“This list reflects our objective to continue to push for gender diversity and inclusiveness within the corporate sector – especially for African women and to highlight and celebrate their achievements in the growth and expansion of global big business. Workplace advocacy specifically for African women and women of African descent makes up a huge part of our programmati