Cold Beet News Today

>> reporter: tonight, the world of sports honoring the life of a giant among them. john madden. >> epitomizing coaching greatness. >> reporter: from the super bowl -- >> john maddens grin is from ear to ear. >> reporter: to the broadcasting booth. never at a loss for words. >> we want to throw those short little things where he can come back, set up, boom. right there, boom. you go left, left, left, boom, you get him. >> reporter: using that telestrator to draw viewers in, even when it didnt hav...