Colgate-Palmolive Introduces CO. by Colgate – A New Approach To Oral Health
For spring 2021, as we begin to make our way out of this pandemic, Colgate is introducing a game changing approach to conventional oral care. Created at the core for Gen-Z and rooted in self-care and self-expression this new lineup combines efficacy, style, practicality, and functionality when it comes to dental health.
CO. by Colgate is an oral care collection that transforms the simple act of brushing your teeth into a ritual for feeling good.
The product line is now available exclusively at
Ulta Beauty (
), and
CO.Colgate.com. These products speak to a generation in search of brands that represent their values and complement their lifestyles. It encourages everyone to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.
The brand wants brushing your teeth to be a #self-care ritual
Gen Z approval is the gold dust that all brands are chasing at the moment. It’s had them investing in TikTok marketing, putting out inclusive, gender-fluid campaigns, branching out into sheer, multi-purpose products, and, it seems, experimenting with holographic packaging. Kids like shiny things right?
Classic toothpaste brand Colgate is one of these companies. This week, the brand launched CO. by Colgate, a new oral care collection aimed at Gen Z. Using the
empowering, self-care language that has come to dominate beauty marketing, the new collection is described as one that “transforms the simple act of brushing your teeth into a ritual for feeling good”.
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NEW YORK, March 15, 2021 /PRNewswire/ Today, Colgate-Palmolive introduces a new oral care category with the launch of CO. by Colgate – an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good. The collection was born from the powerful belief that a smile is at the heart of feeling beautiful and confident. CO. by Colgate encourages all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.
CO. by Colgate Campaign Video
CO. by Colgate - Cassandra using SuperNova