'We're the best known, but least understood': Snapchat's global chief creative talks new brand story mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The new campaign seeks to remind us why we started sharing our lives online in the first place, while distancing Snap from the rest of the social media world