$48 million this season in lebron leaves. that s a lot of cash in the cleve. crowds are expected to shrink from 20,000 to the size prelebron, fewer than 14,000. let s take this to our king james panel. sports illustrated columnist chris and frazer sytel. i listened to the local station on the radio and it s all espn has done. from a pr aspect, how could this have gone better? lebron james is a public relation genius, he controls the agenda, the timing, the venue, the network, the interviewer, the news cycle and this is a