When It Comes to Creators, Brands Have Never Had More Options
As the creator economy continues to grow, so do the types of people who exist within it.
Source: adweek.com
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CMOs Should Watch For These Cognitive Biases
We sometimes overvalue our own opinion instead of listening to research or consumer insights.
Source: adweek.com
The Metaverse Doesn't Always Stay in the Metaverse
Actions in the metaverse can drive real-life behavior—and vice versa.
Source: adweek.com
Brands That Survived the Pandemic Met New Societal Needs
Putting people first means thinking about what your brand can do to fulfill their basic needs.
Source: adweek.com
Investing in Upper-Funnel Marketing Is a Long-Term Play
Shutterstock is focused on capturing extensive data to gauge effectiveness.
Source: adweek.com
5 Tips for Adding Creator Campaigns to Your Marketing Mix
The creator’s approach to work tends to be different from traditional productions.
Source: adweek.com
How to Find Your Next Mentor in a Virtual World
These relationships take work to develop and even more work when building them from behind a screen.
Source: adweek.com
Help Consumers Remember Your Brand With a Long-Term Strategy
Apple, Coke and Disney didn’t become valuable due to one successful ad campaign.
Source: adweek.com
It's Time to Fraud-Proof Your Brand
Brands today are still susceptible, if not even more so, because they are only looking where they are being told.
Source: adweek.com
Create Branded Content With a Journalistic Approach
Marketers often over-index on creating content that follows a tired conversion funnel playbook.
Source: adweek.com