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Posts by Kieran Reed - Blogs - CMO Australia

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
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Source: cmo.com.au

Why Cannes 2022 Is A Shining Moment For B2B's Creative Journey

Business-to-business marketing has come a long way in recent years, and the category’s most creative campaigns deserve their moment of recognition on the global stage, according to Chief Marketing Officer of software marketplace G2, Amanda Malko. That 'richly deserved' moment, Malko says, is coming to Cannes Lions this year.
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