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Mike Tyson's CMO For Cannabis Brand Tyson 2.0 Talks Direct-to-consumer Weed Sales

Mike Tysonโ€™s new cannabis brand, Tyson 2.0, has appointed its first chief marketing officer, Jackie Guarini. She has plans to take the brand higher than ever. As the company eyes US and Canada expansion, Guarini talks direct-to-consumer challenges and opportunities, creating a consistent brand across different regulatory territories and what it means to be a part of the โ€˜Tyson tribe.โ€™
New York United States Mike Tyson Jackie Guarini Ric Flair Drip Mike Tyson

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