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What Should Brands Sound Like In The Metaverse?

The metaverse is opening the door to vast new possibilities for brands. It’s crucial, however, for a brand to give its consumers virtual experiences that are directly tied to those that it provides IRL. Here’s why ‘sonic strategy’ – the sounds that a brand uses in its marketing and CX framework – is an important factor when considering how to connect your brand’s virtual presence with its existing branding in the real world.
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