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Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
Andrew Pascoe Chief Marketing Officers Marketing News Ata Driven Marketing Customer Insights Social Media Strategies
Source: cmo.com.au

Introducing The Drum Predicts 2022 Podcast

At The Drum, it is our ethos that marketing can change the world and that belief has never been truer than over the past few years, during which marketing techniques have been used to protect and inform the public, reinvent OOH to advance charitable campaigns and to upend the status quo around streaming and linear television revenue.
Drum Predicts Predictions 2022 2b Marketing The Drum Podcasts Rand Purpose Ata Amp Privacy

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