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Page 552 - Commerce News Today

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Klarna Doesn't Want To Be A 'Buy Now Pay Later' Brand

Swedish bank Klarna was pivotal in the birth of the booming Buy Now Pay Later (BNPL) category. But with competition in the sector heating up, its chief marketing officer is keen to ditch the BNPL association and show the companyโ€™s bigger ambitions to be a global retail bank and one-stop-shop for e-commerce.
David Sandstrom Buy Now Pay Later Offering Germany Drum Awards Winning Outdoor Advertising Shoppable Content

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