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Posts by Dr Karen Morley - Blogs - CMO Australia

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
Chief Marketing Officers Marketing News Ata Driven Marketing Customer Insights Social Media Strategies Digital Marketing
Source: cmo.com.au

Cross-border e-commerce pilot zones forge a promising future for China's foreign trade

Cross-border e-commerce is gaining momentum in China against the backdrop of the COVID-19 pandemic that severely impacted international trade, and the recent approval of more cross-border e-commerce comprehensive pilot zones has, undoubtedly, accelerated this trend.
Inner Mongolia Nei Mongol Xu Qing Zhu Caihua China State Council Ministry Of Commerce

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How 'buy now, pay later' marketing is shaking up the finance sector

Blue, the color of trust, has long been the go-to hue of financial marketing. That was until Klarna showed up with its millennial pink and Snoop Dogg in tow, looking to dismantle the sector. As part of The Drum’s latest Deep Dive, Marketing Secrets of Fast-Growth Brands, we take a look at the (sometimes controversial) tactics used in the finance space.
United Kingdom Kelly Gillease Owen Rowbotham Dionysis Livanis Emma Greenway British Airways

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