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Where is the shoppable content in Super Bowl ads? Plus, other brand misses & hits

Super Bowl 2022 is upon us and while many are focused on the teams, stats and scores, I’m all about the chips and dip and the entertainment, writes Publicis Commerce’s Allysun Lundy. A few common themes have emerged, yet I’m spotting some missed opportunities that brands could use to better link their big spots with commerce experiences that consumers now demand.
Sam Club Super Bowl Uber Eats Between Meta Video Advertising Spend Rand Strategy

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