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Why B2B marketers must attack the metaverse right now

Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing that a wait-and-see approach will just be history repeating itself, The Drum explores how and where B2B marketers should get involved as part of our Metaverse Deep Dive.โ€‹
David Olesnevich Mike Woosley Reuben Webb Michelle Klein Michael Mclaren Rob Davis

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