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KUWAIT CITY, May 10: Director of the Commercial Advertising Department at the Ministry of Information Mesfer El-Hayyan confirmed that the ministry has succeeded in attracting advertisers significantly during Ramadan this year, as reflected in the 150 percent increase in advertising revenues compared to the same period last year, reports Al-Jarida daily. Al-Hayyan told the daily that “the Media Services and New Media Sector had earlier laid down a comprehensive marketing plan for the month of Ramadan an advertising marketing season for all satellite stations, especially since this period witnesses an increase in the percentage of television viewing every year.”
He said the agent of the sector, Jassem Al-Habib, supervised the implementation of the marketing plan, which was approved by Undersecretary of the ministry Munira Al-Huwaidi with the aim of attracting the largest number of advertisers. He confirmed the ministry earned big revenues during the 20 days of Ramada